Portrait of Ivor Reic

Ivor Reic


I work with companies and entrepreneurs from all over the world, helping them create successful web products. I also co-founded and created a couple of my own projects, including movieo.me — a website used by more than 100,000 people every month.

Specialties: front-end development, user experience design, user research, conversion and retention optimization.


Founder, Consultant
2017 - Present

Code Tree is a full-service consultancy specializing in custom-built web applications.

Our team has worked with companies and entrepreneurs from all over the world. New York City, Los Angeles, Boston, Berlin, Munich, Johannesburg, and more. From early stage startups that just received their first investment, to globally established companies worth hundreds of millions of dollars.

Co-founder, developer, UX designer, marketer
2014 - Present

A passion project we've been working on in our spare time. It's well designed movie database with ratings from both IMDB and Rotten Tomatoes. We’re trying to build a go-to place for browsing and finding a movie to watch.

It was featured on Hacker News front page for over a day. Currently being used by more than 100,000 people every month.

Web Developer, User Experience Designer, Consultant
2016 - 2017

Worked full time as a remote software engineer and designer. Advised companies on product, marketing, and business related issues.

Front End Architect at Trackmatic
2016 - 2017

Trackmatic is a specialist, hands-on provider of innovative, centralized On-Road Execution™ services. Their product excels in vehicle tracking, fleet management, route planning, address validation and much more.

My responsibility was to architect a complex client-side application from scratch, in addition to building a couple of core business modules.

Front end developer and UX designer
2012 - 2016

Trifolium is a small development and design studio located in Zagreb, Croatia. We make striking and easy to use web products. We work with companies from all over the world.

Lead front end developer, designer
2014 - 2015

Two Margins wants to change the way financial information is analyzed. It uses the wisdom of the crowd to help users gain financial insight and advantage.

We built the project from scratch, I was responsible for front end and design (which was a bit rushed).

Lead front end developer
2013 - 2014

Bib + Tuck is a highly curated community of shoppable personal closets based in New York. I worked on a complete project-wide responsive redesign as a lead front end dev.


Trello clone

I built this simple Trello clone while learning React/Redux. It's powered by a Node/Mongo API, and everything lives on a DigitalOcean droplet.


This was delivered for a small Hollywood based audio production studio. It allows customers to order a highly customized audio production package. The payment system is powered by Braintree. In the background there's a complex CMS that allows the client to change almost any aspect of the website.

Space shooter game

I wanted to learn canvas so I decided to make a simple space shooter game. Written in ~600 lines of javascript. No frameworks were used.

The road

While preparing to write my thesis I read some books. I liked them so much so that I decided to distill them into a short business guide.

Tools and skills


Zagreb School of Economics and Management
Economics and management
2008 - 2013

ZSEM is a member of AACSB and ranked no. 1 business school in Croatia by Eduniversal for the last five consecutive years.

School of electrotechnics and computer science TESLA
Electrotechnics and computer science
2004 - 2008